Why is this user data collected?
App functionality
Used for features in your app, for example to enable functionality or authenticate users.
Analytics
Used to collect data about how users use your app, or how your app performs. For example, to see how many users are using a particular feature, to monitor app health, to diagnose and fix bugs or crashes or to make future performance improvements.
Developer communications
Used to send news or notifications about you or your app, for example sending a push notification to inform users about an important security update.
Fraud prevention, security and compliance
Used for fraud prevention, security or compliance with laws. For example, monitoring failed login attempts to identify possible fraudulent activity.
Advertising or marketing
Used to display or target ads or marketing communications, or measure ad performance. For example, displaying ads in your app, sending push notifications to increase engagement or sharing data with advertising partners.
Personalisation
Used to customise your app, such as showing recommended content or suggestions. For example, suggesting playlists based on users' listening habits, or delivering local news based on a user's location.
Account management
Used for the setup and management of user accounts. For example, to enable users to create accounts, log in to your app or verify their credentials. Learn more